Francesca San Diego

Chief Financial Officer

Francesca San Diego has almost thirty years of experience in finance and business management in a wide range of organizations, including three start-up ventures. Ms. San Diego’s areas of expertise include financial oversight, strategic planning and business development. Her background includes clients in industries as diverse as entertainment, technology, computer software, sustainable energy and non-profit. She assists her clients in developing and implementing sound accounting, finance and administrative practices.  She manages multiple teams to accomplish their goals.  Her experience includes key financial positions at Sony and The Wherehouse, serving as CFO of an Internet start-up and CFO and COO of a global entertainment business where she had full P&L responsibility. In addition, Fran has worked in a financial consulting role for a green coffee importer and helped spearhead a merger with the largest organic coffee importer in the world.  She also serves on the boards of commercial and non-profit organizations and is contracted to teach a Green Business Return-On- Investment Extension Class at Cal State San Marcos.  Ms. San Diego holds a BS in Mathematics and Sociology from Vanderbilt University.