Chapter 6: Fundraising For Your Campaign

Campaigns need funds to win, and legislative campaigns are no different.

This Campaign Pitch Template walks you through the fundraising planning process from preparing, planning, and executing, to evaluating.

When planning your fundraising campaign, consider these questions:

  • What are your fundraising goals? Why did you decide on these goals?  
  • Who makes up your target fundraising audience?  
  • Does your communication strategy include the story of your campaign and an emotional appeal to donors? 
  • What kind of information do you need to quantify your success? What data should your debrief report include? What are the elements of a thorough debrief report? 
  • How does your fundraising plan connect to your communications plan?