This Campaign Pitch Template walks you through the fundraising planning process from preparing, planning, and executing, to evaluating.

When planning your fundraising campaign, consider these questions:

• What are your fundraising goals? Why did you decide on these goals?  

• Who makes up your target fundraising audience?  

• Does your communication strategy include the story of your campaign and an emotional appeal to donors? 

• What kind of information do you need to quantify your success? What data should your debrief report include? What are the elements of a thorough debrief report? 

• How does your fundraising plan connect to your communications plan?