Chapter 7: Recruiting and Engaging Volunteers

Working with volunteers begins with knowing how to cultivate them for your campaign.

Volunteers are essential to the success of any campaign, including legislative campaigns. Through various activities and efforts, they help to multiply any campaigns’ effort to educate, persuade and mobilize others in order to get a campaign past the finish line.

Your recruitment plan should take into account the key moments of the campaign. There are many tactics or activities that volunteers can engage in throughout the campaign.

The volunteer recruitment worksheet and engagement and activities document will outline each of the components that make up volunteer organizing.